/* Campfire Creative Media. Visual language adapted from the Nike DESIGN.md (awesome-design-md): photography first,
   ink/white/soft-cloud chrome, uppercase condensed display, pill CTAs, zero-radius containers.
   One brand accent (Campfire teal) used only for small signals. Light, single theme by design. */
:root{
  --canvas:#ffffff;
  --soft:#f5f5f5;
  --ink:#111111;
  --charcoal:#39393b;
  --mute:#707072;
  --stone:#9e9ea0;
  --hairline:#cacacb;
  --hairline-soft:#e5e5e5;
  --teal:#0a7281;
  --max:1440px;
  --gutter:clamp(16px,3.4vw,48px);
  --display:"Anton","Impact","Helvetica Neue",Arial,sans-serif;
  --ui:"Inter","Helvetica Neue",Helvetica,Arial,sans-serif;
  color-scheme:light;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--canvas);color:var(--ink);font-family:var(--ui);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{text-wrap:balance}
.wrap{max-width:var(--max);margin:0 auto;padding-inline:var(--gutter)}
.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:16px;z-index:100;background:var(--ink);color:#fff;padding:8px 14px;border-radius:30px}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}

/* utility bar + nav */
.utility{background:var(--soft);font-size:12px;font-weight:500}
.utility .wrap{display:flex;justify-content:center;align-items:center;gap:8px;min-height:36px;text-align:center}
.utility a{font-weight:600;text-underline-offset:3px}
.nav{position:sticky;top:0;z-index:50;background:var(--canvas);box-shadow:inset 0 -1px 0 var(--hairline-soft)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:64px;gap:24px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-family:var(--display);font-size:22px;letter-spacing:.01em;text-transform:uppercase;white-space:nowrap}
.brand img{width:34px;height:34px;object-fit:contain}
.nav-links{display:flex;align-items:center;gap:28px}
.nav-links a{text-decoration:none;font-weight:500;font-size:16px;padding:6px 0;border-bottom:2px solid transparent}
.nav-links a:hover{border-bottom-color:var(--hairline)}
.nav-links a[aria-current]{border-bottom-color:var(--ink)}
.nav-links a.pill{border:0;padding:12px 24px}
.menu-btn{display:none;background:var(--soft);border:0;color:var(--ink);border-radius:30px;padding:10px 18px;font:inherit;font-weight:500;cursor:pointer}

/* pills */
.pill{display:inline-flex;align-items:center;justify-content:center;gap:8px;height:48px;padding:0 28px;border-radius:30px;font-weight:500;font-size:16px;text-decoration:none;white-space:nowrap;transition:transform .15s ease,opacity .15s ease,background .2s}
.pill:active{transform:scale(.96);opacity:.7}
.pill-ink{background:var(--ink);color:#fff}
.pill-ink:hover{background:#39393b}
.pill-soft{background:var(--soft);color:var(--ink)}
.pill-soft:hover{background:var(--hairline-soft)}
.pill-white{background:#fff;color:var(--ink);height:44px;padding:0 24px}
.pill-white:hover{background:var(--soft)}
.text-link{font-weight:500;text-underline-offset:4px}

/* campaign tiles */
.campaign{position:relative;overflow:hidden;background:var(--ink);color:#fff}
.campaign img.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:68% center}
.campaign::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(17,17,17,.72) 0%,rgba(17,17,17,.35) 45%,rgba(17,17,17,0) 75%),linear-gradient(0deg,rgba(17,17,17,.55),rgba(17,17,17,0) 45%)}
.campaign .inner{position:relative;z-index:1;display:flex;flex-direction:column;justify-content:flex-end;gap:20px;min-height:clamp(520px,74vh,760px);padding:clamp(28px,4vw,56px)}
.display{font-family:var(--display);font-weight:400;text-transform:uppercase;line-height:.9;letter-spacing:.005em;margin:0}
.campaign .display{font-size:clamp(56px,8.4vw,128px);max-width:11ch}
.campaign p{margin:0;font-size:18px;max-width:40ch;color:#e9e9e9}
.campaign .ctas{display:flex;gap:20px;align-items:center;flex-wrap:wrap}
.campaign .ctas .text-link{color:#fff}
.campaign.short .inner{min-height:clamp(420px,60vh,600px)}
.campaign.short .display{font-size:clamp(48px,6.6vw,104px);max-width:14ch}
.hero-shell{padding-top:0}
.campaign.split{display:grid;grid-template-columns:.9fr 1.1fr}
.campaign.split::after{display:none}
.campaign.split .inner{min-height:clamp(520px,68vh,700px)}
.campaign.split .display{font-size:clamp(56px,6.6vw,112px);max-width:9ch}
.campaign.split .photo{position:relative;min-height:320px}
.campaign.split .photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:62% center}

/* sections */
.sec{padding-block:clamp(48px,6vw,88px)}
.h-xl{font-size:32px;font-weight:500;line-height:1.2;margin:0 0 24px;letter-spacing:-.01em}
.intro{font-size:clamp(24px,2.6vw,36px);font-weight:500;line-height:1.2;letter-spacing:-.015em;max-width:32ch;margin:0}
.intro span{color:var(--mute)}
.row-head{display:flex;justify-content:space-between;align-items:baseline;gap:16px;margin-bottom:24px}
.row-head .h-xl{margin:0}

/* stat strip */
.stats{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--hairline);margin-top:48px}
.stats div{padding:24px 24px 0 0}
.stats b{display:block;font-family:var(--display);font-weight:400;font-size:clamp(40px,4.4vw,64px);line-height:1}
.stats span{font-size:14px;font-weight:500;color:var(--mute)}

/* result cards (product-card pattern) */
.results{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.result{display:flex;flex-direction:column;gap:8px;text-decoration:none}
.result .stage{background:var(--soft);aspect-ratio:1/1;display:flex;flex-direction:column;justify-content:center;align-items:center;padding:24px;text-align:center}
.result .stage b{font-family:var(--display);font-weight:400;font-size:clamp(64px,8vw,120px);line-height:.9;text-transform:uppercase}
.result .stage small{font-size:14px;font-weight:500;color:var(--mute);margin-top:12px}
.result .name{font-weight:500;margin-top:8px}
.result .sub{font-size:14px;font-weight:500;color:var(--mute)}
.result .price{font-weight:500}

/* disclosure rows */
.rows{border-top:1px solid var(--hairline)}
.rows details{border-bottom:1px solid var(--hairline)}
.rows summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:24px 0;cursor:pointer;font-weight:500;font-size:18px}
.rows summary::-webkit-details-marker{display:none}
.rows summary::after{content:"";width:10px;height:10px;border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:rotate(45deg);transition:transform .2s;flex:none;margin-right:6px}
.rows details[open] summary::after{transform:rotate(-135deg)}
.rows .body{padding:0 0 28px;max-width:72ch;color:var(--charcoal)}
.rows .body p{margin:0 0 12px}
.rows .body ul{margin:0;padding-left:1.1em;display:grid;gap:6px}
.rows .meta{font-size:14px;color:var(--mute);font-weight:500}

/* brand rail */
.rail{display:grid;grid-template-columns:repeat(4,1fr);gap:8px}
.tile{display:flex;flex-direction:column;gap:6px;text-decoration:none}
.tile .ph{position:relative;aspect-ratio:4/5;overflow:hidden;background:var(--soft)}
.tile .ph img{width:100%;height:100%;object-fit:cover;transition:transform .6s cubic-bezier(.16,1,.3,1)}
.tile:hover .ph img{transform:scale(1.03)}
.tile .ph .pill{position:absolute;left:20px;bottom:20px}
.tile .name{font-weight:500;margin-top:10px}
.tile .sub{font-size:14px;font-weight:500;color:var(--mute);max-width:36ch}

/* client grid */
.clients{display:grid;grid-template-columns:repeat(7,1fr);gap:8px}
.clients div{background:var(--soft);min-height:96px;display:flex;align-items:center;justify-content:center;text-align:center;padding:16px;font-weight:600;font-size:15px;line-height:1.25}

/* articles */
.posts{display:grid;grid-template-columns:repeat(4,1fr);gap:8px}
.post{display:flex;flex-direction:column;gap:6px;text-decoration:none}
.post .card{background:var(--soft);aspect-ratio:1/1;padding:24px;display:flex;align-items:flex-end}
.post .card span{font-family:var(--display);text-transform:uppercase;font-size:clamp(28px,2.4vw,38px);line-height:.95}
.post:hover .card{background:var(--hairline-soft)}
.post .sub{font-size:14px;font-weight:500;color:var(--mute);margin-top:6px}

/* closing tile */
.closer{background:var(--ink);color:#fff}
.closer .wrap{display:flex;justify-content:space-between;align-items:flex-end;gap:32px;padding-block:clamp(56px,7vw,104px);flex-wrap:wrap}
.closer .display{font-size:clamp(52px,7vw,112px);max-width:12ch}

/* page head */
.page-head{padding-block:clamp(40px,6vw,80px) 32px}
.page-head .display{font-size:clamp(56px,8vw,120px);max-width:13ch}
.page-head p{font-size:20px;color:var(--charcoal);max-width:52ch;margin:24px 0 0}
.page-head .ctas{margin-top:28px;display:flex;gap:12px;flex-wrap:wrap}

/* consulting stages */
.stages{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.stage-card{background:var(--soft);padding:32px;display:flex;flex-direction:column;gap:12px;min-height:320px}
.stage-card.dark{background:var(--ink);color:#fff}
.stage-card.dark p{color:#d5d5d5}
.stage-card .len{font-size:14px;font-weight:600;color:var(--teal)}
.stage-card.dark .len{color:#7fd0dc}
.stage-card h3{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:44px;line-height:.95;margin:0}
.stage-card p{margin:auto 0 0;color:var(--charcoal)}
.fit{display:grid;grid-template-columns:1fr 1fr;gap:48px}
.fit h3{font-size:24px;font-weight:500;margin:0 0 16px}
.fit ul{margin:0;padding:0;list-style:none;border-top:1px solid var(--hairline)}
.fit li{padding:16px 0;border-bottom:1px solid var(--hairline);color:var(--charcoal)}

/* about */
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,80px);align-items:start}
.about-grid .mark{background:var(--soft);aspect-ratio:4/5;display:grid;place-items:center}
.about-grid .mark img{width:70%}
.about-grid .mark.photo{display:block;overflow:hidden}
.about-grid .mark.photo img{width:100%;height:100%;object-fit:cover}
.about-copy p{font-size:18px;color:var(--charcoal);margin:0 0 18px;max-width:60ch}
.about-copy p.lead{font-size:clamp(24px,2.4vw,32px);color:var(--ink);font-weight:500;line-height:1.25;letter-spacing:-.01em}

/* article */
.article{padding-block:48px 88px}
.article .wrap{max-width:760px}
.article .display{font-size:clamp(48px,6vw,84px);margin:20px 0 12px}
.article .meta{color:var(--mute);font-weight:500;margin-bottom:40px}
.prose{font-size:18px;color:var(--charcoal);line-height:1.7}
.prose p{margin:0 0 1.2em}
.prose strong{color:var(--ink)}
.prose h2,.prose h3{font-size:24px;font-weight:500;color:var(--ink);margin:1.6em 0 .6em}

/* footer */
footer{border-top:1px solid var(--hairline);padding-block:48px 24px;font-size:14px;font-weight:500;color:var(--mute)}
footer .cols{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:32px}
footer h4{color:var(--ink);font-size:16px;margin:0 0 14px;font-weight:500}
footer ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
footer a{text-decoration:none}footer a:hover{color:var(--ink)}
footer .fine{border-top:1px solid var(--hairline);margin-top:40px;padding-top:20px;font-size:12px}

@media (prefers-reduced-motion:reduce){*{transition:none!important}}

/* responsive */
@media (max-width:1023px){
  .results{grid-template-columns:repeat(2,1fr)}
  .rail{grid-template-columns:repeat(2,1fr)}
  .clients{grid-template-columns:repeat(4,1fr)}
  .posts{grid-template-columns:repeat(2,1fr)}
  .stats{grid-template-columns:repeat(2,1fr)}
  .stages{grid-template-columns:1fr}
  .stage-card{min-height:0}
  footer .cols{grid-template-columns:1fr 1fr}
}
@media (max-width:900px){
  .nav-links{display:none;position:absolute;top:64px;left:0;right:0;flex-direction:column;align-items:flex-start;gap:0;background:var(--canvas);padding:8px var(--gutter) 24px;box-shadow:inset 0 -1px 0 var(--hairline-soft)}
  .nav-links.open{display:flex}
  .nav-links a{width:100%;padding:16px 0;font-size:20px;border-bottom:1px solid var(--hairline-soft)}
  .nav-links a.pill{width:auto;margin-top:16px;font-size:16px;border:0}
  .menu-btn{display:block}
  .about-grid,.fit{grid-template-columns:1fr}
  .about-grid .mark{max-width:420px}
}
@media (max-width:900px){.campaign.split{grid-template-columns:1fr}.campaign.split .photo{order:-1;aspect-ratio:4/3;min-height:0}.campaign.split .inner{min-height:0}}
@media (max-width:599px){
  .results{grid-template-columns:1fr}
  .rail{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--gutter) * -1);padding-inline:var(--gutter)}
  .rail .tile{flex:0 0 78%;scroll-snap-align:start}
  .clients{grid-template-columns:repeat(2,1fr)}
  .posts{grid-template-columns:1fr 1fr}
  .campaign .inner{min-height:560px;padding:24px}
  .campaign::after{background:linear-gradient(0deg,rgba(17,17,17,.85) 0%,rgba(17,17,17,.35) 60%,rgba(17,17,17,.1) 100%)}
  .row-head{flex-direction:column;align-items:flex-start;gap:8px}
  footer .cols{grid-template-columns:1fr}
}